Branding & Packaging
El Feriado is a Colombian brand of aguardiente that celebrates the country’s vibrant culture through its design. Its visual identity is built with bold colours and large icons representative of each city, combined with patterns inspired by Colombia’s rich fauna and flora. The colour palette varies by region, capturing the essence and cultural diversity of each territory.
“Aguardiente is a traditional Colombian liquor made from sugarcane and flavoured with anise. It has a strong, slightly sweet taste and is often enjoyed at celebrations and gatherings. It’s an important part of Colombian culture and social traditions.”
Colombian culture is characterised by its colourful, vibrant energy and great icons that reflect the history of each city. This project seeks to capture that cultural diversity through exclusive designs on aguardiente, the national drink and tradition of the Colombian people.
Final Design
