Brand Identity & UX/UI
Tierra Nueva is a florist e-commerce platform that offers high-quality products for flower lovers. Its design reflects the diversity of Colombian flora through bright and vivid colours while ensuring easy access to floral products and care tips. To highlight the richness of Colombian flowers, a neutral colour palette is used to create a perfect contrast, allowing the vibrant products to take centre stage.
“Colombia’s rich flora and fauna are deeply woven into its colours, culture, influencing art, music, and traditions. Its biodiversity inspires festivals, crafts, and even national symbols like the Andean condor and the wax palm. Nature is not just a backdrop but a vital part of Colombian identity and storytelling.”
“Flowers are decorative elements that stand out for their colours and shapes, capable of bringing life to a blank space. Therefore, the design will follow an industrial-inspired aesthetic, creating a balance between the natural and the modern.”
Wireframe
Final Design
